For a startup to succeed it requires more than financial capital. Business angels dedicate their time and effort to support investee growth through mentorship and providing them with access to their networks. Angels are typically successful entrepreneurs, C-Suite executives and industry leaders that have a strong interest in startups.
A Business Angel invests their own personal wealth and are typically medium to high net worth individuals. Members are encouraged to co-invest with one another on deals and to maintain a diversified portfolio.
Equity investments in early stage startups are a high-risk asset class with equally high rewards if done correctly. Angel investors should seek to invest in a portfolio of companies to mitigate the risk and realize returns.